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Industry Status Careers
WHY FASHION &
LIFESTYLE GOODS DESIGN?

Textiles & Garment Exports - $18 Million in 2013.- Indian Apparel Market is around Rs. 3 lakh cr.- Luxury Industry is worth Rs.50,000 crores. - As per Price Waterhouse Coopers, Indian Retail market will be US $1 Trillion by 2020.

Fashion E-Commerce is estimated to become Rs.15-16 Billion by 2020 .70% growth is expected in 2014 itself. As per Snapdeal.com 55% products purchased on internet are Fashion & Lifestyle products. Snapdeal is offering young designers to retail jewellery, apparel and furnishings through it's portal. Flipkart has signed an MOU with NIFT to design craftsmen's collections with help from NIFT students.

- Global giants ,'AMAZON and ebay have come to India. AMAZON has appointed Ex.NIFT Designer Narender Kumar as it's Creative head

- Independant designers have now joined the Rs.100 crore club. Designer Anita Dongre who has 3 labels including AND and Global Desi has declared revenues of Rs.300 crore in 2013-14..Ritu Kumar,Sabyasachi Mukherjee,Manish Malhotra vhave all reported sales over Rs.100 crore in the last fiscal.Global Growth Investment companies like General Atlantic are now investing in Designer labels.

- Retail categories viz., clothes, footwear, fashion accessories, homefurnishing, home dècor,toys ,kitchen utensils & cutlery are known to be recession proof. Fashion and lifestyle Design professionals have therefore rock- solid careers.

WHY COMMUNICATION DESIGN?
(Information & Entertainment)

Communication Design involves designing for all kinds of Media viz.,Print Media , T.V , Internet Outdoors Media ,Event Media Films etc.Media Houses like Mindshare,Madison Media,Lotus Media,Star Media,Zenith OptiMedia etc.provide all these services under one roof.

- Indian Media & Entertainment (M&E) industry is now Rs.918 billion.

ADVERTISING Industry in India, is pegged at Rs.37,000 Crore in 2014

- As per FICCI-KPMG report digital advertising will grow by 27% followed by radio -18%. Mobile Advertising is the next frontier where Ads. will be designed specifically to fit the mobile screen. as per the Pitch Media report

PUBLISHING The Indian book publishing industry is currently pegged th at Rs 10,000 crore. India is the 7 largest publishing Industry in the World and still thriving. The new trends are E-Books, Audio Books, Graphic Novels, Print-on-Demand and self Publishing

ANIMATION Animation is creating an imaginary world digitally. Animation today, has diversified to include VFX, Digital,Media ,Gaming ,Cartoons, for Film ,TV Channels, Applications in Education and Medicine. Animation and VFX as well as Music. The Indian Animation ,Industry is at $350 million. are projected to grow by 15% International Giants like WaltDisney ,PIXAR,Sony Pictures &Turner Entertainment are off-shoring Animation content to Indian Studios.Part of the production work of the Award winning Movie LIFE OF PI as well as IRONMAN and James Cameron's AVATAR was done in Indian Animation studios. Indian SuperHeroes are going Global .Percept Pics. 'Return of Raawan' is now set in Manhattan .In 'Return of Hanuman ' The Hero now fights worldly evil like Global Warming ,Pollution and Floods.

 

GAMING is the fastest growing category along with digital advertising.There are now 300 levels of the Angry Birds Games, The new platforms for gaming are tablets and the Mobile phone.The multiplayer BINGO Game launched by Facebook has 24 million downloads since they made it mobile.BINGO BASH .It was developed by a group of Indians !

FILM MAKING The field includes Ad.Films /commercials.-Video Films for training purposes & social issues; -Digital Films for Internet Portals .You Tube and Google Videos. -Animation Films like Toy Story, Despicable Me,The Lion King, The Smurfs, Finding Nemo and Frozen., Shrek 1& 2, Feature Films. Bollywood produces 1,000 films every year & employs 6 Million People.

EVENT MANAGEMENT -The current size of the event management industry in India is about Rs 800 crore.This industry caters to events in four broad categories: Leisure, cultural, personal and organizational.The top Event Management companies are... Percept D Mark for Corporate Events, Television Production, Exhibitions, Retail Design for Entertainment, Communications SITA Conference & Exhibitions. Travel Corporation (India) Ltd., Fountainhead Transmedia , Sports and Corporate Event Management, Seminars , E Factor Entertainment Pvt. Ltd for Weddings, Corporate & Proprietary Events , Tafcon for International Exhibitions and Conferences , Entertainment, and Communications, and Sercon Digital,for B2B, B2C Webinars etc.

WHY SPACE , INTERIORS & INTERIOR PRODUCTS DESIGN ?
Space /Interior Designers provide services such as Set Design,furniture and utility products design,home accessories, Home Furnishing Design, Landscape Design,Retail space Design and Interior Design for residential /commercial purpose. Some of the recent striking Space designs are - the much acclaimed installation of giant hands in various mudras at the T3 Airport in Delhi, designed by NID graduate Amit Gulati's Incubis Consultants, Theme based Interiors - Culture Gully at Kingdom of Dreams, Gurgaon, Haryana, Set Design by Omang Kumar for Sanjay Leela Bhansali's SAAWARIYAN and BLACK and Veteran Sunita Kohli's architectural restoration of Rashtrapati Bhawan.In case of retail design, with the increasing focus on visual merchandising & in-house brands, large retailers are setting up their own inhouse design departments.swedish Furniture Giant IKEA has now set up base in India. IKEA is working with NIFT students to design it's Global collection which will be exhibited at all major International Fashion Trade fairs.

WHY INDUSTRIAL DESIGN ?
ID Includes Engineering Products, Transportation, Furniture ,Handicrafts ,Toys & Household goods . Some of the established Industrial design studios are. Abhikalp Design studio Design Epoch, Design Plus, ICAD Technologies,Incubis Consultants ,Nexus Design,DC Design, Axiom Consulting,Floret Design,Peacock Design etc.Multi nationals like LG Electronics, Whirlpool, Philips, General Motors, Renault, AMD, Google, GE,Microsoft, Nokia, Motorola, Yahoo & Oracle have all set up their own in house design units in India to cater to creation of India specific offerings.

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NIFT, NID
CAREERS

FASHION APPAREL DESIGN GRADUATES: Fashion Designers for MNC/Domestic Apparel Brands / Export Houses /Buying Houses/ as * FashionDesigners / Co-ordinators - Sampling / Production *Industrial Pattern Makers, Stylists / Heads.

ACCESSORIES DESIGN GRADUATES: Designers / Co-ordinators for Costume Jewellery Export Houses * Leather Goods Export Houses * Designing Accessories for Hi - Fashion Designers & Watches + Lifestyle Products

TEXTILE, LEATHER & KNITWEAR GRADUATES:
Designers/ Coordinators in Textile Mills, Handloom Coops.,Textile Exporters/Buying, Houses, Leather Exporters & Cotton + Woollen Knitwear Manufacturers and Exporters.

FASHION COMMUNICATION GRADUATES:
Fashion Journalists /Editors of Fashion journals /Fashion Portals/Fashion Videos.Fashion Advt, P.R. Consultants, Visual Merchandisers , Stylists,Fashion Managers and Fashion Choreographers.

FASHION TECHNOLOGY GRADUATES:
Production executives /managers in Quality Assurance, Garm, ent technology, Software development, Internet programming, Database application, Network Management,Project /System analysis in Fashion Product Manufacturers /Exporters.

FASHION MANAGEMENT GRADUATES:
Merchandisers / Marketing Executives. for export Houses/ Buying Houses / Brand Managers for MNC brands.
PRODUCT DESIGN GRADUATES: Product Designers for Industries ranging from a “simple safety pin to the micro environment of an aircraft interior” & Exporters of handicrafts / consumer durables.

CERAMIC DESIGN GRADUATES: Designers for pottery for State Emporia,Interior Decorators + Handicraft Exporters
.
FURNITURE DESIGN GRADUATES: Furniture Designers for Interior Decorators, Architects,domestic Furniture brands + Furniture Exporters.

GRAPHIC DESIGN GRADUATES: Layout Designers/ Creative Heads for Newspapers, Magazines, Book Visualisers / Creatives for Advertising Agencies, Websites Design.

ANIMATION FILM DESIGN GRADUATES: Ad.Agencies, Animation Studios, Animation International Prod.Houses.

FILM & VIDEO COMMUNICATION DESIGN GRADUATES: Film makers of feature films, Cartoon films etc.for T.V. Channels or Screen.

EXHIBITION DESIGN GRADUATES:
Designer for Trade Fairs, Tableaus, Exhibitions, Showroom Display, Stage-Decor & Set-Designer for Films.

NEW MEDIA GRADUATES: Designer for Internet ,T.V. & Telephony Advtg. Convergent Technologies of Tomorrow !

SOFTWARE & USER INTERFACE DESIGN GRADUATES: To Design for the Designing user friendly software and smart products.

FINE ART & SCULPTURE GRADUATES
: Illustrators for Ad.Agency and Model Making Professionals for Product Prototypes.
CAREERS
NID, Srishti

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